Why you should use Link Shortener

Daniel Published on June 22, 2022

Why you should use Link Shortener

Link shorteners are handy tools for both professionals and consumers. It allows users to reduce Long URLs into something more flexible. They can also use this tool to translate gibberish addresses into something more understandable.

But is that all there is to it? Let's take a look at the capabilities of URL shorteners today and what they can do for you.

  •  Decrement in Character Numbers for Social Media Sharing

In this time everyone is on social media. Platforms like Facebook, TikTok and Twitter are insanely popular; thus, it's wise for you to share your web address there, especially if you want to reach your product / services as many people as possible.

However, people's attention spans are pretty short on those platforms. Because of the volume of content available there, whatever you post should be short, catchy, and punchy. There's also the issue where most posts only have limited characters or time. Take Twitter, where you can only post a maximum of 280 characters at a time. That means if you want to share a pretty long URL, you're pretty much taking up the entire post, thus giving you less space to share what you want.

You can also look at TikTok, where you can place links on your videos. If you don't shorten the link you're sharing, you'll end having half the screen covered in letters. Using a link shortener can reduce the address length, thus giving you more space for more important things.

  •  Make URLs Friendly and Memorable Easily

While website addresses are typically simple and easy to remember, they can eventually get long, winded, and confusing. User can remember short Url’s always.

For example, you want to share the Facebook app URL with your friends. When you share the link to the file, Google will generate this long apps link address: https://play.google.com/store/apps/details?id=com.facebook.lite While people can easily click on this online, Typing the above address is long. That’s why anyone can’t remember the link easily.

So, instead of using this long link address, you can use a URL shortener to cut this down into a human-readable address, like https://urlty.co/Jckf . This makes the link shorts, so the person clicking on the link easily and also can remember.

  •  Branding and Marketing Friendly


One of the most valuable things you can do with link shorteners is create branded links. That means you can change the link to match your brand and marketing programs. While pages on your own website will use your website's address, that is not true for other tools you may use.


For example, if you use Google Forms to create a questionnaire, the form's address will be a generic Google link. But if you use a link shortener, you can then change this address to something that reflects your brand more.

You can also use link shorteners to reflect events and promotions in your links. So when you share a link to a promotion, you can change it to show what it is about, like yourcompany.com/big-discount-time. That way, the URL changes from just an address to a page to a marketing tool.

  •  Tracking Clicks and More

When you're running a marketing program, sales program, information is king. Knowing your audience's analytics will better understand how to interact with them and serve their needs. One way you can track them is through URL shorteners.

That's because URL shorteners don't just reduce the long of your address. You can also use them to find out where your visitors are physically located, how they found your page, what device they were using when they accessed the link and many more.

These metrics will help you determine if your advertising and marketing efforts are hitting your desired targets. With this information, you can create better strategies for more favorable benefit. You can then connect better with the people you want to serve.

  •  Get More Clicks

Short, customized links make it easier for your followers to click or tap on the link. That's because they know if your name or brand is on it, you're vouching for the contents of that link. So if they trust you, they know that they could trust what's behind that link.

Short links also rank better in search results compared, thus allowing your page to come out earlier in search engine results over sites that don't have a short, descriptive URL. Urlty.co is the best link shortener for getting all features for free.

It's More than Just a Short Link Address

Link shorteners are valuable tools in the internet. Not only do they make links manageable and easier to understand, but they can also make links memorable and easy to type. But, more than that, you can use this tool to customize generic links into something uniquely yours.

The link shortener is usable for both companies and consumers. If you're a business, you can use it to track marketing performance, build trust with your audience, and even promote the use of your apps. For consumers, you can use this to personalize links, so you can say that whatever you share can bear your name/ brand name. You even use this to see if the person you sent the link to has opened it or not.

https://urlty.co – Best URL Shortener for Free


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June 22, 2022 Why Use URL Shortener ?.